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Forbes does not include investment income like interest payments or dividends and does not deduct for taxes or agents’ fees. Off-the-field earnings figures reflect annual income from endorsements, licensing and memorabilia, as well as cash returns from any businesses operated by the player. Methodology On-the-field earnings figures reflect base salaries, deferred payments and signing bonuses paid during 2021. On-The-Field Earnings: $26M - Off-The-Field Earnings: $5M
The outfielder set an MLB record for total contract value with the 13-year, $330 million deal he signed with the Phillies, but Mike Trout, Mookie Betts, Francisco Lindor and Fernando Tatis Jr. Newly dethroned as baseball’s top pitchman, Bryce Harper still makes an estimated $5 million annually from an endorsement portfolio that includes Under Armour, Gatorade, Acuvue and T-Mobile. “It has to be a concerted effort made by the players, the Players Association and the league that you’re going to market stars in ways that you never have been before.” Here are baseball’s ten highest-paid players for 2021. “It’s not something that can happen in one or two years,” says Favorito. and abroad will tantalize advertisers in a way their predecessors couldn’t-or perhaps Ohtani will blossom into the icon the sport has long sought. Perhaps their popularity both in the U.S. and San Diego Padres shortstop Fernando Tatis Jr. Many in the sport anticipate baseball’s first work stoppage in more than a quarter-century.įor now, baseball’s elite can only dream of the day when the endorsement dollars start to match the playing contracts, although a few green shoots offer hope in the form of a crop of young stars that includes Atlanta Braves outfielder Ronald Acuña Jr.
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There’s no time to do that in baseball.”Īll of that, along with the glacial pace of free agency in recent years, will be the backdrop of contentious negotiations between the owners and the players’ union for a new collective bargaining agreement, with the current pact expiring in December. “You have natural gaps in every other sport where if players want to do things off the field, whether it’s community events or promotions, there’s time to do that. “It’s a hell of a long season,” says Joe Favorito, a veteran sports marketing consultant. They can blame baseball’s regionalism, an older and less tech-savvy fan base and a marketing strategy that generally favors teams over players, who also must deal with a more grueling schedule than their counterparts in other leagues.
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Even big-name baseball stars like Cole and Stephen Strasburg have been unable to crack seven figures in endorsements. 1 pitchman, earned $65 million off the court while the NFL’s top endorser, Tom Brady, pulled in $31 million. By comparison, LeBron James, basketball’s No. Shohei Ohtani will earn an MLB-best $6 million from endorsements this year, according to Forbes estimates, a figure that would barely land him among the NBA’s top 20.
Making matters worse are the relatively limited opportunities baseball players have off the field. Hitting further into the lower levels of the sport, MLB pared its number of minor league affiliates to 120 clubs this season, from 162, eliminating hundreds of players from its talent pipeline. For most players, though, there isn’t as much to celebrate: The average and median MLB salaries are trending down, with an Associated Press analysis in April highlighting the earnings stratification with the finding that 100 of the league’s 902 players will earn more than half of all salary money this season, up from 42.5% in 2017.
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The cash is flowing to the elite thanks to richer national TV deals that pay the league an annual average of $1.55 billion-a figure that is double the average under the previous contracts, which ran through 2013, and is set to rise again to $1.84 billion under new seven-year deals that begin next season. All but one of those contracts have been signed in the last two and a half years. Lindor, Trout and Cole are among the eight players in baseball with active contracts valued at $300 million or more, with Trout’s $426.5 million deal signed in 2019 the largest in baseball history.
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